Premium studio software. Without the premium price.
Bookings, payments, memberships and a member app in one place. Every feature in every plan, and simple enough to learn in an afternoon.
Your members book on iOS and Android
Why owners switch to Forma
Learn it in an afternoon
Clear screens and no training courses. Your front desk books members on day one.
Video tutorials for every screen
Premium features, fair price
Waitlists, installments, the member app and automated messages are included, not sold as add-ons.
From €50/month, every feature
One system, not five apps
Timetable, bookings, payments, messages and the member app share the same data. Nothing gets typed twice.
Replaces spreadsheets, paper sheets and group chats
Your studio runs itself
Waitlists fill, renewal reminders go out and birthday offers send without anyone lifting a finger.
Less admin, more coaching
You're booked! Reformer Pilates, today at 18:00.
Everything you need, nothing you pay extra for
Every Forma plan includes the full system. No add-on modules, no surprise fees.
Scheduling and bookings
Recurring timetables, waitlists, permanent spots and trial classes.
Memberships and payments
Class packs, installments, online payments and VAT receipts.
Member app
iOS and Android app for booking, paying and notifications.
Messages and automation
SMS, email and push, plus automatic reminders and birthday offers.
Built for what owners actually struggle with
Empty spots? Filled automatically.
When someone cancels, the next person on the waitlist is booked and told straight away.
Your regulars keep their spot
Reserve a member's weekly class for months, so loyal members never lose their place.
Never turn a regular away
Their class pack ran out? Book them anyway; Forma settles it when they renew.
Turn trial classes into members
Book trials for new leads, track who showed up, and see which classes convert best.
Late cancellations, handled fairly
Credits refund automatically, and late cancels are logged so your policy is applied the same way for everyone.
Receipts your accountant will love
Numbered PDF receipts with VAT, batch downloads and CSV export.
If you can use WhatsApp, you can use Forma
Book a member in 3 clicks. Sell a membership in 30 seconds.
- EKEleni K.
- AMAndreas M.
- SLSofia L.
- +1 more
- 1Open the class
- 2Add the member
- 3Done
Add it up. Then look at ours.
Most gym apps start cheap, then charge extra for the features you actually need.
Other gym software
Typical- Base subscription €25
- Online payments module + €15
- Member app + €20
- Automated messages + €10
- Advanced reports + €10
- Extra members over plan limit + €20
- SMS messages + €10
Forma
- Base subscription Included
- Online payments module Included
- Member app Included
- Automated messages Included
- Advanced reports Included
- Extra members over plan limit Included
- SMS messages 200 free / month
Billed yearly, or €55 month to month. Excl. VAT.
Example figures for illustration only. They don't represent the pricing of any specific provider.
Made for every kind of studio
Whether you run one reformer room or several studios, Forma fits the way you work.
Pilates and boutique studios
Class packs, waitlists and permanent weekly spots for your regulars.
Gyms and fitness clubs
Monthly and annual memberships, installments and product sales.
Personal training and coaching studios
Workout plans and an exercise video library for every client.
Owners with more than one studio
One login for all your studios, with a different role in each.
Up and running in 1 day
Switching is easier than you think. We help you every step of the way.
-
1Step 1
Set up your studio
Add your classes, timetable and memberships. We help you get started.
-
2Step 2
Invite your members
They download the Forma app and join your studio with a code.
-
3Step 3
Run the day
Members book and pay in the app; you see everything on the dashboard.
Less admin. More coaching.
Up to6hours
saved on admin every week
24/7
members book, cancel and pay in the app
5
automatic follow-ups that keep members coming back
200
free SMS every month, in every plan
Time saved is an estimate for a studio running 30 classes a week, with bookings, waitlists, reminders and payment follow-ups no longer handled by phone or WhatsApp.
Questions owners ask
Straight answers about pricing, switching and the member app. Can't find what you're looking for? Talk to us.
From €50 a month billed yearly, or €55 month to month, plus VAT. Every feature is included. There are no add-on modules and no extra charge for the member app. Every plan includes 200 free SMS a month. The only extras are additional SMS credits, which you buy as you need them, and a 1.5% fee on online card payments.
Everything: scheduling, bookings and waitlists, memberships and installments, online payments, receipts, SMS, email and push messages, automated reminders, the member app, workout plans and reports. Every studio gets the same full system.
Studios and gyms that run classes or memberships: Pilates and boutique studios, gyms and fitness clubs, personal training studios, and owners with more than one studio. If you need door access control or check-in kiosks, Forma isn't the right fit yet.
Yes. We help you set up your classes, memberships and members, and most studios are up and running within a day. Your members simply download the app and join with your studio's code.
Yes. Members book, cancel and join waitlists in the Forma app on iOS and Android, and pay for memberships and installments by card. You can still take cash, card and bank transfer at the desk.
No. You can add members who don't use the app and book them in from the dashboard.
Waitlists fill cancelled spots automatically, regulars can keep a permanent weekly spot, and Forma sends renewal reminders and birthday offers for you.
No. Pay monthly or save with annual billing, and cancel any time with 30 days' notice. No setup fee.